Back in the day when readers letters arrived by the sackful, urgent info came on a fax and important office announcements were made via a paper memo that landed on your desk, there was one major source for cutting-edge beauty info, namely Allure magazine. In my first job on a magazine, I hungrily devoured every issue of the US beauty bible and it seemed a lifetime to wait until the next issue. That's a vintage one, above, from 1994. Now we don't have to wait more than a nanosecond for anything, but don't you think there's still a place for a specialist UK beauty title? That's not to say it hasn't been tried here - my first job was on Looks Magazine (I promise to dig out some back issues, hilarious); I used to freelance for the much-missed spin-off Marie Claire Health & Beauty; then there was Shine, and the fashion and beauty mag, Happy - all of which I loved. Sadly none of them survived.
Personally, I can do without the true-life stories, celeb features and sex tips that fill out many magazines - pure undiluted beauty is what I'm after. Do you think it could work, or are you all total web converts?
